The growth of emerging technologies is often a whirlwind of investment and innovation, unleashing a feverish race among businesses. In the case of generative AI, its functional viability and broad set of use cases have generated fierce competition among new entrants and incumbents alike. This has fueled a sizzling market for investment, surpassing $1.5 billion raised thus far in 2023 and poised for even more growth with the release of OpenAI's GPT-4 model.

GPT-4 represents a remarkable leap forward, particularly in its multimodal functionality, which expands its ability to reason about AI art and AI text. From a venture capital perspective, the multimodal leap sets a new baseline for innovators to explore a wide range of new use cases and applications. For instance, in the healthcare field, medical professionals could utilize generative AI to examine X-rays with the logs of previous visits, synthesizing text and images to determine pertinent medical history.

In terms of its business impact, the release of GPT-4 further deepens the expanding tidal wave of generative AI technology. It opens up huge opportunities for businesses across the spectrum, we are at about 1995 of the internet or 2008 of mobile app innovation. With Microsoft and Google already incorporating generative AI technology into their products, the potential to put this technology in the hands of billions of users looks more possible than ever before.

As one of the most exciting technological developments of recent times, the Gen AI revolution promises unprecedented potential in the worlds of content automation, SEO writing and content optimization. With AI-generated copy in the pipeline, the days of laborious marketing copy may soon be consigned to the past.

The way we approach content creation will be significantly impacted by AI technology.

The advent of GPT-4, the latest iteration of generative AI technology, is expected to have a significant impact on how we approach content creation and optimization. One of the most remarkable advancements in the technology is its multimodal capability - the ability to process both text and images and reason about their meaning in a more human-like manner. This feature sets a new baseline for what we can expect from generative AI and opens up exciting new opportunities for innovation and problem-solving.

From a venture capitalist's perspective, the potential applications of GPT-4 and its multimodal capabilities are endless. In healthcare, for instance, the technology could be used to analyze medical images and logs of previous visits to determine the most effective courses of treatment. Across industries, AI-generated copy has the potential to revolutionize content automation, SEO writing, marketing copy, and beyond.

As we continue to tap into the power of GPT-4 and other generative AI tools, it's crucial that we remain mindful of the ethical implications of these technologies. AI-generated content is not a substitute for human expertise and creativity, and we must ensure that we use it in responsible and effective ways. That said, the possibilities presented by GPT-4 are truly extraordinary, and I'm excited to see how innovators and entrepreneurs will leverage this technology to drive meaningful change across a range of industries.

The business impact of GPT-4 will continue the AI generative tsunami.

The potential impact of GPT-4 on businesses is both exciting and profound. As we witness the steep improvement curve in output delta between GPT-2, -3, and -4, we can only imagine the incredible capabilities that GPT-5, -6, and beyond will bring us. With GPT-4 rumored to have 100 trillion parameters, the possibilities for generative AI models are endless. As technology continues to expand, we anticipate the equivalent of Moore's Law for Generative AI models to emerge.

The business impact of GPT-4 is set to continue the tidal wave of generative AI. With chatGPT hitting 100 million users, it's clear that there is already a growing demand for AI-generated copy. As companies such as Microsoft and Google embed this technology in their products, it will become even easier for businesses to incorporate generative AI into their marketing copy, SEO writing, and content optimization strategies.

It is no longer a question of whether we are in the early stages of the GenAI revolution; we are already witnessing the dawn of a new era. As we move forward, we can expect the creative brilliance of the next generation of entrepreneurs to emerge as they embrace this new platform and create new solutions that change how we live and work. The potential for growth and innovation is limitless with GPT-4 and beyond.

The pace of innovation is raising questions about future investment prospects as the time between major models shortens and their capabilities advance.

As the time gap between major models shortens and their capabilities advance, the speed of innovation raises questions about future investment outlooks. One key factor is differentiation and risk profile. While improvements accelerate, incumbents have an increased ability to embed the new capabilities themselves. The VC community is currently debating who will emerge dominant in this transformative new technology - incumbents who can embed the technology into their own offerings or new disruptors leveraging generative AI. Historically, we have bet on the innovators, but in the infrastructure layer, scale could prove decisive and incumbents may triumph. While it is difficult to make predictions, the answer will likely differ by category and layer of the tech stack. One significant difference in this platform shift compared to previous ones, such as the move to the cloud, is that the barrier to adoption is lower. Incorporating generative AI is as simple as making an API call or adding an open-source LLM model to a tech stack. This shift has seen a surge of bets from the venture community and figuring out what this means for value capture remains a key consideration. AI-generated copy, content automation, SEO writing, and content optimization will all be impacted by this shift, and the venture community is keen to understand the full implications of this new technology. While there is no mutually exclusive answer, it may take five to ten years to determine who the winners will be.